BAZZ
Overview
Bazz is a Canadian leader in the design and manufacturing of recessed & decorative lighting, along with under counter lighting fixtures and SmartHome wi-fi products.
RDTS has been providing market and field intel that has contributed to growth for the past 10 years.
Bazz’s need for sales and merchandising field support was required to sustain their exponential growth and the large Canadian landscape demanded the assistance of an established organization already present in all of the major cities.


Our success story with Bazz :
With the support of the RDTS sales team, Bazz has expanded its brand across key accounts through program presentation, resets, and consistent call cycles.
RDTS successfully implemented the Bazz lighting & under counter lighting and wi-fi program throughout the BMR dealer network. The field sell through to direct Home Hardware dealers has contributed to spurring interest from Home Hardware corporate.
RDTS was instrumental in bringing the Bazz brand of products to Canadian Tire with a roll out in 2022. RDTS provided in-store demos in Costco stores in support of their Vegehome division.
Sales for the weekend where their convenient kitchen greenhouse was showcased surpassed expectations.
Challenges
- Maintain its leadership by securing its market share against competition (National & import)
- Brand awareness erosion
- Lack of offshelf programs


Solutions provided by RDTS :
- Rejuvenate Bazz’s identity by promoting marketing programs adapted to retailers
- Order management mobile App on Cube©
- Introduction of endcap & pallet program which generated increased sales
Key Performance Indicators
97%
Order taken/suggestion
rate made each year
2,000
Store visits per year
(700 stores across Canada)
10
Years strong partnership
with Bazz
Want to know more about our sales solutions
They have excellent insights and retail business experience, combined with the ability to deliver real practical store execution in time. The RDTS merchandising team made a significant contribution in the maintenance and the development of our retail business with our major customers.
Eric Daignault
General Manager of Divisions at Richelieu Hardware Ltd
We regularly work with RDTS for retail audits as they are efficient and professional. Their insights give us an edge in our market, allowing us to improve our decisions and adjust our marketing strategy at store level using valuable KPIs.
Daniel Goulet
Executive Vice-President - Operation, BAZZ
I used retail audit services from RDTS and I was very satisfied with the insight it gave me with our Off shelf programs within our biggest retail customer and exceeded our expectations on KPIs and overall services.
Alain Carle
Director of Business Development - Retail, Leviton Canada
RDTS is a great company to work for! You are not just a number, you are part of a team….you are part of the RDTS family!
Julie McLaren
Territory Manager - Ontario
RH@rdts.ca
I have been with RDTS for over 2 years. I absolutely love working here. I enjoy working in different setting and the flexibility to make my own schedule is a definite asset. Management is very approachable and always available for questions and concerns. I plan on staying with the company for many years to come.
Kim Carter
Merchandiser Representative
RH@rdts.ca
J’apprécie vraiment mon travail chez RDTS, j’évolue et apprends beaucoup à tous les jours avec une équipe formidable qui me soutient et m’appuie dans mon parcours!
Marie-Josée Goyette
Représentante des ventes
RH@rdts.ca
Je suis à l’emploi de RDTS depuis l’année 2009. Ce long parcours professionnel au sein de cette belle entreprise m’a offert plusieurs opportunités d’avancement qui m’ont permis d’occuper une variété de postes intéressants.
Marc-André Bernard
Gérant de territoire
RH@rdts.ca
L’expérience que j’acquiers au quotidien chez RDTS me permet de grandir et de me dépasser autant sur le plan professionnel que personnel!
Simon Trottier-Lacasse
Coordonnateur – Intelligence Opérationnelle
RH@rdts.ca
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