BAZZ

Overview

Bazz is a Canadian leader in the design and manufacturing of recessed & decorative lighting, along with under counter lighting fixtures and SmartHome wi-fi products.

RDTS has been providing market and field intel that has contributed to growth for the past 10 years.

Bazz’s need for sales and merchandising field support was required to sustain their exponential growth and the large Canadian landscape demanded the assistance of an established organization already present in all of the major cities.

Our success story with Bazz :

With the support of the RDTS sales team, Bazz has expanded its brand across key accounts through program presentation, resets, and consistent call cycles.

RDTS successfully implemented the Bazz lighting & under counter lighting and wi-fi program throughout the BMR dealer network. The field sell through to direct Home Hardware dealers has contributed to spurring interest from Home Hardware corporate.

RDTS was instrumental in bringing the Bazz brand of products to Canadian Tire with a roll out in 2022. RDTS provided in-store demos in Costco stores in support of their Vegehome division.

Sales for the weekend where their convenient kitchen greenhouse was showcased surpassed expectations.

Challenges

Maintain its leadership by securing its market share against competition (National & import)
Brand awareness erosion
Lack of offshelf programs

Solutions provided by RDTS :

Rejuvenate Bazz’s identity by promoting marketing programs adapted to retailers
Order management mobile App on Cube©
Introduction of endcap & pallet program which generated increased sales

Key Performance Indicators

97%

Order taken/suggestion

rate made each year

2,000

Store visits per year

(700 stores across Canada)

10

Years strong partnership

with Bazz

Want to know more about our sales solutions

They have excellent insights and retail business experience, combined with the ability to deliver real practical store execution in time. The RDTS merchandising team made a significant contribution in the maintenance and the development of our retail business with our major customers.

Eric Daignault
General Manager of Divisions at Richelieu Hardware Ltd

We regularly work with RDTS for retail audits as they are efficient and professional. Their insights give us an edge in our market, allowing us to improve our decisions and adjust our marketing strategy at store level using valuable KPIs.

Daniel Goulet
Executive Vice-President - Operation, BAZZ

I used retail audit services from RDTS and I was very satisfied with the insight it gave me with our Off shelf programs within our biggest retail customer and exceeded our expectations on KPIs and overall services.

Alain Carle
Director of Business Development - Retail, Leviton Canada

RDTS is a great company to work for! You are not just a number, you are part of a team….you are part of the RDTS family!

Julie McLaren
Territory Manager - Ontario

RH@rdts.ca

I have been with RDTS for over 2 years. I absolutely love working here. I enjoy working in different setting and the flexibility to make my own schedule is a definite asset. Management is very approachable and always available for questions and concerns. I plan on staying with the company for many years to come.

Kim Carter
Merchandiser Representative

RH@rdts.ca

J’apprécie vraiment mon travail chez RDTS, j’évolue et apprends beaucoup à tous les jours avec une équipe formidable qui me soutient et m’appuie dans mon parcours!

Marie-Josée Goyette
Représentante des ventes

RH@rdts.ca

Je suis à l’emploi de RDTS depuis l’année 2009. Ce long parcours professionnel au sein de cette belle entreprise m’a offert plusieurs opportunités d’avancement qui m’ont permis d’occuper une variété de postes intéressants.